# User Acquisition & Growth

MetaSpace solves a long-standing challenge among gamers all over the world. Professional gamers have struggled to monetize on their gaming talent despite countless hours of grinding. For years, the state was that talented players across the world would dedicate countless hours honing their gaming skills, competing in tournaments, and streaming, yet couldn’t turn that passion into a passive income. Traditional gaming offers limited monetization opportunities, inconsistent prize money, unpredictable sponsorships, and streaming revenue, which is hit or miss.&#x20;

## Solution MetaSpace

MetaSpace solves this problem by adding real-world utility to every in-game reward. In traditional games, players collect some points or virtual goodies that have no value outside the game. Whereas in MetaSpace, players own digital assets that they can trade, sell, or stake for a steady income. Thus, the MetaSpace platform acts as a powerful bridge between traditional gaming and decentralized ownership. Inside the game, all weapons, vehicles, and characters the players buy exist in the form of NFTs. All the NFTs live in the players’ wallets along with their tokens, including $MLD & $LORD. Gamers can then stake these NFTs and $MLD from the MetaSpace website marketplace, offering a meaningful earning opportunity for gamers.

Unlike most mobile games that focus exclusively on either FPS gameplay or story-driven progression, MetaSpace seamlessly integrates both into a single, cohesive, immersive experience. Competitive players can engage in high-stakes PvP battles in Private Arena Mode, while those who prefer narrative depth can immerse themselves in story-rich Missions. This dual-structure design is a standout feature of MetaSpace. By catering to diverse player preferences within one unified ecosystem, the game attracts a significantly broader audience and unlocks powerful network effects across the platform.&#x20;

## Market Oversize

We target the $200 billion global core-gamer market, consisting of more than 1.2 billion daily gamers. These are passionate and skilled players who are always on the lookout for new opportunities that reward their talent. This is exactly the audience we are targeting. They already love strong narrative depth, layered gameplay mechanics, challenging difficulty, and competitive eSports. MetaSpace delivers these in a package with Web3 elements as a cherry on top.

With the added benefits of real ownership and real earnings, we tap directly into this huge existing market instead of trying to create one from scratch. Core gamers spend billions every year on games, skins, and events, and they are ready to move to platforms that reward their time and skill. MetaSpace offers them just what they always wanted but didn’t know: the chance to have full ownership of their weapons, vehicles, and characters. We have created every feature in MetaSpace with this audience in mind to offer the same gaming experience they are familiar with. The size of this existing market gives us a head start to grow rapidly.&#x20;

## Onboarding of Traditional Gamers

MetaSpace integrates subtle Web3 elements into the familiar game mechanics that gamers are used to. Dedicated effort has been put into creating a ridiculously seamless onboarding experience for first-time Web3 users. By removing the entry barrier, users can play the game without any initial setup hurdles and are later gradually introduced to decentralized ownership. Web3 features are blended in so effortlessly into the gameplay that players can focus on the game instead of wrestling with the setup.&#x20;

The controls, missions, and gameplay feel exactly like the mobile games they are used to. The gamers don't have to think about NFTs or cryptocurrencies until they are ready and excited about them. This gentle approach makes the transition smooth and effortless. New players can enjoy the full story and competitive fights from day one without needing any Web3 knowledge. As they play more and start earning, the wallet and marketplace features are introduced step by step.&#x20;

## Growth and Scaling

MetaSpace organizes premier Web3 eSports tournaments under the **Blockchain eSports Championship (BEC)** banner. It is a core market acquisition strategy that provides gamers with a global platform to showcase their talent and earn rewards. In each event, hundreds of players join, and the winners take home grand prizes, gaming gear, and MetaSpace brand merchandise. **MetaSpace Academy** complements this with high-quality blockchain training sessions, democratizing the technology for everyone. In these academic sessions, students learn blockchain fundamentals, its future applications, and real-world insights from industry leaders and practitioners.&#x20;

The eSports events and training programs are aimed at expanding the community from the grassroots level, and it sits at the center of our user scaling plan. The goal is to build a platform where millions of gamers can play, earn, and form part of the community for many years to come. By establishing ourselves as the pioneers of Web3 eSports and Blockchain education, MetaSpace has built a firm foundation to rapidly expand the user base in the coming years. \
\
Read more about our eSports tournaments and MetaSpace Academy [here](/whitepaper/bec-esports-and-ms-academy.md).&#x20;


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